• Brigit True Organics required a web presence that was easy to find, differentiated from other skin care sites, and represented the simplicity of their “organic” message and products yet had the depth to allow customers to completely understand the business and to purchase retail products as well as continue to grow wholesale sales.
• Digital Personae has worked closely with Brigit True to consistently refine their presence, add new information such as a “Gossip Girls” product placement slideshow, easy access to press coverage, an effective shopping experience, web statistics, branding, pdf’s of marketing materials and marketing text creation and most recently an online forum.

• Digital Personae created a custom php/mysql web presence that allows for quick changes, links products to ingredients, marketing information to product groups. Hidden complexity creates visual simplicity.
• Digital Personae created all photographic images, ancillary graphics and many of the product labels.
• Brigit True requested a sales application and after presenting open source and off the shelf applications they asked Digital Personae to create a simpler, more focused application. We created Simple Genius CRM.
• Having availability to our IT expertise has allowed Brigit True to focus on what they do best, manufacturing the finest organic skin care money can buy.
• Sales have increased 400% in the 4 years since the site went up, online sales 600%.

Innovations: Clean, simple navigation of product groups offers quick access, academic style ingredients descriptions w/full sources, elegant photographic presentations, Optimized CRM internet Flex/rails/mysql application.