Digital Personae was asked to design a video site that would represent a modern dance studio. Our goal was to Display GK1’s projects with the same grace, fashion and imagination as the projects themselves while keeping the focus on the GK1 and not the technology.

Creating a custom videoplayer with “play rollover” blended navigation surrounded by modern whimsical graphics created a sense of action and liveliness where each project draws you yet combined with the functionaity of enhanced quick search of their unique clips. Using simple color to order the project categories while maintaining visual appeal.

Innovations: Actionscript/Flash to display a number of videos with multiple categories on a unique yet visually stimulating canvas. “Play rollover” on each miniaturized video for a stunning, yet playful effect.