• Brigit True Organics required a web presence that was easy to find, differentiated from other skin care sites, and represented the simplicity of their “organic” message and products yet had the depth to allow customers to completely understand the business and to purchase retail products as well as continue to grow wholesale sales.
• Digital Personae has worked closely with Brigit True to consistently refine their presence, add new information such as a “Gossip Girls” product placement slideshow, easy access to press coverage, an effective shopping experience, web statistics, branding, pdf’s of marketing materials and marketing text creation and most recently an online forum.

• Digital Personae created a custom php/mysql web presence that allows for quick changes, links products to ingredients, marketing information to product groups. Hidden complexity creates visual simplicity.
• Digital Personae created all photographic images, ancillary graphics and many of the product labels.
• Brigit True requested a sales application and after presenting open source and off the shelf applications they asked Digital Personae to create a simpler, more focused application. We created Simple Genius CRM.
• Having availability to our IT expertise has allowed Brigit True to focus on what they do best, manufacturing the finest organic skin care money can buy.
• Sales have increased 400% in the 4 years since the site went up, online sales 600%.

Innovations: Clean, simple navigation of product groups offers quick access, academic style ingredients descriptions w/full sources, elegant photographic presentations, Optimized CRM internet Flex/rails/mysql application.

• Katy was starting a Movie Reviews Site and required a unique look and feel yet a comfortable interface for her reviews and the administration of the site. She also requested that she have the ability to integrate video and audio in the future.
• Working iteratively with the client we quickly agreed on a design theme and graphics.
  Digital Personae created an all Flash site built with Flex. The site was up and running in two weeks!

Innovations: Using the Cairngorm micro-architecture and a mashup of freely available posters and DVD covers we created a simple administration page with online help that Katy could use immediately. Her site is updated in real time and the beauty of her site continues to attract increased visits. Soon we will add social widgets for commenting, rating and expert use.

Digital Personae was asked to handle all online marketing for The Tom Fuller Band.

• We first architected a content management system to act as the control center for all activities related to marketing the band.
• Interacting with his press agent, manager and assistants we created a plan using email, social sites, purchased multiple domains, branded the label with animation and logo and created a web presence.

• We created a full Flash site in order to best present his multimedia online, including photo’s, video and music.
• By creating slick and interactive tabbed navigation, drawers for housing his music and a central area to capture the focus of the visitor we helped aided the buzz of a startup band while gathering data that was used for newsletter mailings and further marketing and tracking. We created a visually engaging site and a feeling of connection between site visitors and the band.
• Within budget and on-time, the client was extremely pleased with the outcome.

Innovations: Custom Flash Site, graphics and animation for record label, sliding navigation, blend and slide photo loads, custom music player, 3 slide up drawers for music, email sign-up and contact information, and rotating news clips.

• David Galinsky was in the process of creating a Video Production founded on the concepts of philanthropy and custom motorcycle building during an event (Sturgis) and asked us to create a branded site that would display video, both real time and recorded. He required a site that would display the beauty and drama of his video while bringing attention to the originality of his concept. He always had a very short deadline.
• Initially, in order to meet a one week deadline we created a custom site that would allow for quick updates and live broadcast and recording of the event. Following completion of the video, Digital Personae recognized the budget constraints of the start-up and suggested a move to a highly customized WordPress site. We then gathered and created the graphics necessary to help brand the project and utilized youtube as the video storage and playback engine for his site.

• Pirate Bike Build now has an easy to use site that has exciting graphics and video along with the project treatment and sponsorships.
• In budget and on-time.

Innovations: Iterative design through tele-communication and on a short deadline Digital Personae created the look and feel the client sought. Using open source technologies from youtube and wordpress and others allowed Pirate Bike Build to focus and manage its resources on branding and marketing.

• Johnny St. Ours has imagination and vision that appears through his cameras lens, so he required a site that got out of the way and elegantly displayed his many video projects.
• Utilizing our customizable video player we built a site that was one page and allowed for simple navigation from a trio of pull down menus that “change the channel”.

Innovations: A custom branded video player coupled with simple navigation and most importantly, XML driven administrative capability so Johnny could manage his own videos and make his projects available for private viewing of his customers for feedback during the editing process. We gave a 1 hour tutorial and PireausHD.com was up and running.

Digital Personae was asked to design a video site that would represent a modern dance studio. Our goal was to Display GK1’s projects with the same grace, fashion and imagination as the projects themselves while keeping the focus on the GK1 and not the technology.

Creating a custom videoplayer with “play rollover” blended navigation surrounded by modern whimsical graphics created a sense of action and liveliness where each project draws you yet combined with the functionaity of enhanced quick search of their unique clips. Using simple color to order the project categories while maintaining visual appeal.

Innovations: Actionscript/Flash to display a number of videos with multiple categories on a unique yet visually stimulating canvas. “Play rollover” on each miniaturized video for a stunning, yet playful effect.

We required a new site that reflected the experience and capabilities gained since the previous site was created and demonstrated real world use of some of the many web technologies we created or made available to our clients. While marketing is key, the site also offers developers sample code and utilities that we are giving back to the community.

Demonstrating clean design, form and function, the front page has is centered on our actionscript/flash video player with ImageFlow navigation. A brief description of what services we offer along with a simplified navigation bar in the header and a “dock” style navigation above the footer display complete the visitors initial experience. Navigation options with links into examples of custom programs, developer utilities, and customers sites allow visitors to drill into and use specific products such as “Simple Genius CRM” or production sites while not becoming overwhelmed by the large amount of information present.

Innovations: Custom flash/actionscript videoplayer, javascript “dock” navigation and slideshow, real world use and demonstration of open source programs linked and integrated into a custom site including wordpress, wordpress-mu, mediawiki and social networking. Modern css techniques used for themes and skinning. Demonstration of mysql database, ruby/rails, php, css, html, javascript and open source integration expertise in conjunction with beautiful design.

• We include this site as an example of a site that served our purposes for many years, but eventually fell out of touch with our companies focus and needed a “facelift”.
• In order to best get the message out to potential clients we kept our marketing short and simple. Those who wanted to contact us without looking too deeply could quickly get a feel for our vision and imagination and the functionality and expertise is still apparent in the use of html, css, javascript, flash, php and mysql (particularly the talking head). It has a general look and feel of professionalism and competency.

• * The site includes branding and clean graphics on a paper looking page with added depth, a flash header, an understandable message and examples of previous sites. Elegantly showcasing our expertise.

Innovations: javascript rollovers with connected balloon text and graphics, flash header with animation and one of my favorites, the talking head (click on a “view a special welcome message” below the header.

• Brigit True Organics decided to use the internet to bring attention to a new product line focused on diabetic skin care.
• Digital Personae created a very low cost web presence that would explain the products and bring searches into her parent site. We also assisted Brigit True in applying for and acquiring the trademark for the brand.
• Sales have grown each month since inception of the site.

Innovations: Simplicity and elegance in conveying a message of trust and sensitivity for the healthy relief for diabetics skin care.

• NYCShuttle requested a custom look and feel, a very simple method of purchasing tickets with a focus on representing a “different” kind of bus line. 
• Seeking a playful and comfortable feel, Digital Personae created an easy to use “short site”. It does one thing and does it well. NYCShuttle.com helps customers to quickly get the information they need with understandable navigation, limited depth, attractive branding, a schedule with real-time available seating, maps and descriptions showing pick-up and drop-off locations and most importantly a painless and trusted method of purchasing tickets.

• Digital Personae created the site iteratively with the customer and with a very short deadline and in budget.
• The first online sale was within 1 hour.
• Digital personae has helped nycshuttle to protect it’s domain, purchased appropriate “nearby” domains and prepared the company for future growth at minimal cost.
• NYC Shuttle has expanded the use of Digital Personae technology to include administration programs that allows them to manage the entire bus line’s ticket sales, manifests, scheduling, pricing and special charters. The managers are updated in real-time with all sales using sms and a custom desktop widget and they now have a proprietary Dashboard with real-time sales along with historical data in a straightforward one page presentation.
• Digital Personae is currently integrating Voice over IP, using open source software, into their system to further increase efficiencies.

Innovations: Javascript/database powered purchase page with javascript active dates calendar creating an unusually quick and browser compatible interface to the schedule and purchase tickets pages, pdf schedule printing with real-time available seats, custom 18 table schema on an internet enabled database [encompassing ticket sales, rider management, bus management, schedule management, coupon creation, charter creation], mailing list management, desktop daily sales widget, sms real-time sales notification, full administrative functionality, and FLEX/flash Dashboard for real-time and historical data presentation.